Nobile Brothers has provided high-quality truck accessories across California for over 50 years. Three locations, a loyal customer base, and a reputation built on craftsmanship. But their digital presence and internal systems hadn't kept up.

Our Job: Rebuild the entire digital operation. Website, software, payments, reputation, retention, and marketing across all three locations.

NOBILE TRUCK CENTER

The Solution

Web Design & E-Commerce

Custom WordPress website designed to showcase Nobile's products, services, and brand across all three locations. Full e-commerce store with 30+ products, add-to-cart, checkout, and payment processing. Built a vehicle database so customers can search accessories by year, make, and model across every supported truck. Set up digital invoicing and deposit collection via email, replacing their in-store-only payment process. Every product page designed with fitment details, compatibility info, and pricing that their customers actually need to make a purchase decision. Ongoing performance audits to keep everything fast, responsive, and accessible.

Software Migration & Payments

We identified their shop management platform couldn't support BNPL. For $3,000+ truck builds, that's lost revenue. This was our recommendation, not a client request. We managed the full migration from AutoLeap to ShopMonkey and integrated BNPL payments.

Customer Portal, Retention & Reviews

Built a branded customer portal with invoicing, purchase history, and loyalty rewards. Added automated retention sequences that trigger at intervals to drive repeat visits and upsells. Deployed NFC tap cards for the sales team and QR code stands in all three stores with automated follow-up sequences to capture reviews after every visit. Took their flagship from 3.3 to 4.3 stars with 120+ new reviews in one year

Content & Social Media

All photography, videography, and social content produced in-house across all three locations. No stock photos. Paired with targeted ad campaigns on Google and Meta.

SEO

Beyond just designing a engaging website, it was critical to increase the visibility of Nobile’s brand to as many truck enthusiasts as possible.

Our team implemented best practices for SEO, ensuring meta titles, descriptions and images are optimized for search engines and that important keywords were within the site’s content. By focusing on the content and the technical structure delivering that content, Nobiletruck.com gets the right traffic consistently to their website.

Establishing a recognizable brand and unique identity across all customer touchpoints is such a vital aspect of a business’ success and longevity, which is why our design team focused on creating a consistent brand and elements that can be leveraged across the web, social media and other design assets to build a professional and sleek brand for Nobile.

VISUAL BRANDING