Our Work
All Weather Canvas
Project: Web Design & Development, Branding, Photography, Social Media, SEO
All Weather Canvas
All Weather Canvas creates custom canvas solutions and boat covers that add protection and elegance to customers’ boats. All Weather Canvas was looking to update their branding, website and assets to reflect their services and connect with prospective customers near the Fresno, California area.
Our Job: To build All Weather Canvas’ website, logo and marketing as well as photography that reflect All Weather Canvas’ brand, values, services and solutions.
Web Design & Development
Web Design And Development
All Weather Canvas needed a redesign of their website to look more up to date and reflect their current services and solutions, so we designed and developed a new WordPress site.
We showcased the people behind the business through the information, the solutions through the photography and the brand through the visual design and logo throughout the website.
Beyond visual aesthetics, our team conducted an audit of the previous and new website to ensure our services outperforms the previous site but also is performant, responsive and accessible for every site visitor.
Branding
Branding
We collaborated with the All Weather Canvas business to design a brand kit and logo that reflects their unique style as a business.
After refining the logo and colors, we incorporated the logos and design elements in the website and across their social media channels to establish continuity and brand recognition across all customer touchpoints.
Photography
Photography
In order to showcase the quality of service and solutions All Weather Canvas provides online, it was critical to include high quality images on their website and social media.
Our team visited All Weather Canvas on-site to capture photos of the workspace, detailed shots of products, and real-world applications of their solutions on customer boats. These images help convey the craftsmanship, professionalism, and attention to detail that define their brand—giving potential customers a clear, authentic look at what they can expect.
Social Media
Social Media
To support All Weather Canvas’s online presence beyond the website, our team designed a series of branded graphics for their social media channels.
These visuals are crafted to highlight key brands they carry, promote seasonal events, and share updates that matter to their customers. The goal is to keep their audience engaged year-round while reinforcing a consistent and professional brand identity.
SEO
SEO
To ensure All Weather Canvas could be easily found by potential customers online, our team optimized the website for search engines.
We conducted keyword research specific to All Weathers’ industry and location, and then strategically implemented those terms throughout the site’s content where apropriate.
Combined with SEO best practices for structure and metadata, this helps improve search rankings and makes sure the site shows up for the terms their customers are actually searching for.